Herb Filled Pillows Make Over a Million Dollars

Lauren Rosenstadt was a single mom working at a herb
company in Bethesda, Maryland. A herb (pronounced "erb") is
a plant that has medicinal, savory, or aromic qualities. One
day while at lunch with a friend whose daughter suffered
from insomnia, Lauren thought, "If I could fill a pillow
with herbs, that would be soothing and help my friend's
daughter sleep."

A few days later, Sydney Greensheep, a pillow shaped like
a sheep and filled with dried herbs, was completed. Lauren
gave Sydney to her friend to try with her daughter. The
next morning her friend reported, "It's unbelievable, she
slept like a baby!"

Insomnia is epidemic in our fast-pased American lifestyle.
40-50% of Americans complain of occasional bouts with
insomnia. 10-15 percent of the US population suffers from
chronic insomnia. Every year, as many as 10 million
Americans seek a physician's help for sleep disorders. As
many as 10,000 automobile accident deaths each year are the
result of someone falling asleep at the wheel.

Lauren showed Sydney to her boss, who was impressed enough
to provide her with space in the company's booth at a trade
show. Many trade show visitors liked the herb stuffed
pillow idea, and by the end of the show, Lauren had orders
for over 100 pillows.

Lauren hired a seamstress to sew the sheep-shaped pillows.
Then, she stuffed them herself. The trade show buyers put
the pillows on display in their shops, and within days they
all sold for between $18.00 and $22.00 each.

Encouraged by these results, Lauren sent samples to
department stores and specialty shops. Orders started
rolling in. To sew the pillows, she enlisted small home
business sewers. It was hard work to deliver bolts of
fabric and 40 pound bags of filling to their homes. Within
the first year, she grossed over half a million dollars.

Now, Lauren's Herbal Animals can be found in over 750 body
care, gift and natural living shops worldwide. Lauren's
company employs 13 people and has revenue of over a million
dollars a year.

It's interesting to note that Lauren Rosenstadt didn't
start out as a hobby seamstress or craft person. She was a
person who used her insight to help a friend confort her
daughter. After recognizing an opportunity, Lauren didn't
let up. She did the thinking and the work necessary to
achieve success.

Visit Lauren's website www.herbal-animals.com

----------------------------------------------------------
Resource Box:
Copyright(C)2004 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter Send a blank
email to subscribe@bucarotechelp.com
----------------------- -----------------------------------

----------------------------------------------------------
Permission is granted for the below article to forward,
reprint, distribute, use for ezine, newsletter, website,
offer as free bonus or part of a product for sale as long
as no changes are made and the byline, copyright, and the
resource box below is included.
----------------------------------------------------------

Copyright(C)2004 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter Send a blank
email to subscribe@bucarotechelp.com

Differentiation Strategies for Franchise Companies

With the growing number of franchise offerings recently it is... Read More

Rambling Confessions of a Recovering Entrepreneur

I told my family that I finally accepted that my... Read More

Good Questions, good Answers; Bad Questions, Bad Replies

I'm convinced that asking the right questions is one of... Read More

Venture Capital Negotiating Issues

When companies enter into negotiations with venture capital firms, there... Read More

10 Ways Entrepreneurs Shoot Themselves In The Foot

Entrepreneurs and their businesses have a tendency to ambush themselves... Read More

Herb Filled Pillows Make Over a Million Dollars

Lauren Rosenstadt was a single mom working at a herbcompany... Read More

The New Paradigm for Entrepreneurial Success

Entrepreneurship is a great magnet to deliver new ideas, unique... Read More

The 7 Traits of an Exceptional & Successful Entrepreneur

How often have you either referred to or considered the... Read More

Confidence = Preparation + Courage

It always amazes me when I see someone on television... Read More

The Lonely Hat: A Marketing Parable

Jones was a typical entrepreneur who worked long hours and... Read More