NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction

Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

Once the perfect message has been created, it is just as important to focus on its successful delivery to the intended recipients. Unfortunately, it is likely that your current email address list has a number of significant problems.

Your List Has Inappropriate Addresses

The beauty of the Internet is that it connects you to everyone. The danger is that there are people out there you would rather not be connected to. Obviously, you want to keep these people, and their moments of malice, off your list. Some common situations include:

1. Bogus Addresses

Some of your visitors will never disclose their email address to you. If an entry is required, they will make something up. A frequent occurrence is some variation of "asdf@asdf.com", which happens when the user hits random keys.

2. Prank Addresses

An innocent person may be getting added to new lists daily, simply because they made enemies with the wrong person. Sometimes the abuse is a prank subscription from one friend to another; other times it targets a public figure (e.g. billg@microsoft.com).

3. Malicious Addresses

Another common type of abuse is when someone targets your company. Without you noticing, your email message is directed to someone who will make your life miserable. This might be an email address to report spam (e.g.

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson,... Read More

How to Start A Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is... Read More

What is Gmail?

Like most other prime search engines, the ability to freely... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More