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One of the most important questions people ask when they are focused on improving their quantity and quality of business is: "What is my competitive advantage? What makes me unique, memorable, special? what truly sets me apart from the rest?" While there are no definitively right answers to that question,... Read More
You Never Know Who You're Serving when customers turn irate.I think of myself as a reasonable person. It takes a lot to upset me, but upset I am.A number of years ago, I bought a new television set. I had seen a flyer from Lechmere's that had TV's on sale.... Read More
As Alan Weiss (guru to the savvy consultant) says: "It is actually difficult to contact clients too much. It is easy to fail to contact them frequently enough. If there is anyone anywhere who has ever sent you a check for your services and with whom you haven't communicated in... Read More
Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different? Why is it that when we actually... Read More
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually "serve themselves," without the... Read More
Anyone who knows me knows my favorite fast food restaurant is Chick-fil-A. Aside from the fact their chicken is especially good and I can always get sweet tea, I have a valuable business reason for eating there ? they serve up amazing customer service. And these lessons aren't just served... Read More
Customer Service is a critical factor for keeping your clients coming back and ensuring they'll refer you to others. Growing your business will be a difficult task at best if you don't perform, meet and exceed your client's expectations, and provide service that creates customers for life.Customer service is all... Read More
This article offers five ways to help you deal with angry customers. While the goal of all businesses is to have only happy customers, we also have to be realistic and realize sometimes we are going to anger a customer. Isn't it best to know in advance how to deal... Read More
In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited... Read More
Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they're often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it's likely to hit the wastebasket before it hits your target's desk. By following a... Read More
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Resistance has to do with putting up blocks that prevent... Read More
Why do some businesses offer points, stamps or every tenth... Read More
With customers being smarter, more cost conscious, more product knowledgeable... Read More
Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile... Read More
The primary objective of a business is to get and... Read More
When people ask, "What is CRM?" the literal answer is,... Read More
You've heard it all before when it comes to stats... Read More
What a lot of money we have been wasting on... Read More
Have you seen that thing on TV where the gal... Read More
Background The company was experiencing an increase in the number... Read More
Why do some businesses offer points, stamps or every tenth... Read More
What do your customers experience when they interact with your... Read More
Businesses like to brag in their advertising about quality of... Read More
Call center solutions solve a range of age-old problems. As... Read More
Newsletters can be wonderful tools for communicating with your customers... Read More
Good service is easy to spot and hard-to-find. Mediocre service... Read More
As an entrepreneur, I'm always intrigued by small businesses, home-based... Read More
What kind of image do you present when marketing your... Read More
Recognize metaphors from every angle and round up more insight... Read More
We'll be examining what makes follow up to prospects/customers so... Read More