|
|
|
|
|
|
|
|
|
|
|
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet, some fellow on a motorcycle. I inquired as to whether she had tried to get her money back. But it seems the company refused to refund her money and worse yet, claimed it was her fault. Appallingly, they accused her of placing the sign on a dirty car surface.
Although surfaces should always be cleaned before any type of sinage is placed on them, rarely should a magnetic sign "blow" off, if ever. The sign company that sold her the original magnetic probably made two glaring errors. 1) They used an inexpensive magnetic material not meant for vehicles, especially moving ones. The sign business is intensely competitive and some disreputable companies turn to cheap material for an edge. 2) They cut corners and I mean literally! They cut square corners instead of rounded corners. Rounded corners prevent the wind from "catching" an edge.
In fairness to the company, maybe they didn't know any better. There are tricks of the trade that can come only with experience. But that does not help the woman that lost her sign. And even though these companies don't last long because they loose repeat business, it agitates me to see a customer have a bad experience buying a sign.
So if you are off to buy a magnetic sign, concentrate on getting the right material. Make sure you ask for 30 mil thickness with rounded corners. And don't let them charge you for the rounding. It should be a standard!
Written by: Tony Nagy
Email: info@designasign.biz
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz
Electronic reader boards are the most efficient way to convey... Read More
Using flyers is one commonly overlooked method of advertising offline.... Read More
Most of us have seen at least a dozen different... Read More
How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More
Not everyone is aware of what are text adverts? Text... Read More
Advertising, when done well is a very effective way to... Read More
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
I'm sure while you have seen many tips on advertising,... Read More
It is getting harder daily to generate traffic.And when you... Read More
In this article, we want to explore the idea of... Read More
If you own a small business you should consider ways... Read More
Most business owners and managers keep a fairly close eye... Read More
Mail order is a very complicated business. Every phase must... Read More
I just read some advertising suggestions on an Internet marketing... Read More
The ability to lead, persuade and influence are integral skills... Read More
Since most of us are always online and our business... Read More
Business cards are the most underutilized and misunderstood marketing tool... Read More
My father called me to complain, again. He's 82 and... Read More
One of the main problems people find with marketing, is... Read More
"The more things change, the more they stay the same".... Read More